Design Packages

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DIY Design Packages

Web design packages and visual brand identity kits

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Web Design

"A great website. Easy to navigate, good look and feel . . . thank you again for revolutionising my mood and our shop window!"
Hazel Kirkham, Breadfruit Consulting

Your web site needs to be dynamic if you're going to engage and inform your clients. It should evolve as your business does and keep up with changing technology. If you're paying a developer, designer or design company on an hourly basis to do this, the cost can become prohibitive.

I design websites using an online content management system (CMS). I help my clients to set up their own accounts and show them how to use the tools to create and adapt web pages. Collaboratively we build the website to suit their needs. Once it's completed and published they are able to maintain the website themselves, although I'm happy to provide ongoing support (charged on an hourly basis) if required.

We don't have to be in the same city, or even country to work together. For example, Candi Miller is based in the UK while I'm in Auckland. We've completely redesigned her website communicating only via email and Skype.

Professional DIY websites:

Built using the weebly platform
Easy to update yourself, simple drag and drop interface
You own and have complete access to your website
Face-to-face contact, or remote contact with skype.

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breadfruitconsulting.com

candimiller.co.uk

I Provide:

Marketing expertise
Website structure
Content creation
Web graphics
Image optimisation
Tuition

CV Websites

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nicolettebottger.info

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Graphic Design

"The style guide is really helpful and the business card looks great."
Clare Harvey-Fitzgerald, HFITZ Landscapes

Creating a strong visual brand identity for your business is essential. You need to look professional to be considered professional. To achieve this, your visual communications have to be consistent. Everything speaks. Your logo, business card, stationery, brochures, adverts, signage, web graphics . . . they all tell the story of your brand.

When you're a small business, the cost of employing a graphic designer or design company every time you need a new piece of advertising collateral can be unaffordable. As a result invoice headers tend to be done by the office staff, business cards get ordered from the printer around the corner and adverts are created by the publication in which they appear. Every one adapts your logo and uses whatever font they have on hand. This is not a good look for your brand!

My solution is to equip my clients with a style guide. Together we work through the design processes to develop (or tidy up) their visual branding. Once everything has been approved I create finished artwork which I collate into a document, along with colour and font specs, and format it as a print-ready pdf. This enables you to provide suppliers with the required files for almost every application.

Style Guides contain:

Colour specifications
Typography, fonts and guidelines for use
Logos optimised for print and web in multiple file formats
Versions for black & white applications
Print-ready business card files
Notes explaining "industry speak" terminology such as dpi, RGB and CMYK

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Visual brand identity created for HFTIZ Landscapes

Click on the slideshow to view the contents of the Style Guide for HFITZ Landscapes

I Provide:

Marketing expertise
Design & illustration
Art direction
Photographic direction
Proficiency in Adobe Suite (Photoshop, Indesign, Illustrator & Acrobat)
Print-ready files and prepress